AD Media

Your law firm should book cases from social. We make sure it does.

AD Media is a short-form social agency built specifically for growing law firms. We handle strategy, scripting, production and posting. Your Instagram turns into an actual case channel instead of a vanity project.

Free, no pitch unless you ask for one.

Working with law firms across Houston, NYC, and beyond|Built by a former FOX TV journalist

Most law firm IG accounts don't book cases. Here's why.

You're posting the wrong things

Case results and 'Meet the team' posts make sense to other lawyers. They don't convert anyone scrolling. Your potential clients are typing 'what to do after a car accident' into Google — that's the content that wins.

You're posting inconsistently

Three posts in a week, then nothing for a month, kills your reach. The algorithm rewards rhythm, not bursts. Most lawyers can't keep up with daily posting on top of cases… and then they quit.

You're treating it like a marketing channel, not a sales channel

Social isn't billboards. Every post should answer a question your potential client is actively asking. When you build content around that, your DMs fill with cases instead of compliments from peers.

What we actually do for you

  1. 01

    Strategy

    We map and research your specific practice area: what your clients are searching, what your competitors are missing, what's working in the algorithm right now. You get a 30-day content calendar before we shoot a single video.

  2. 02

    Scripts

    We write every video script. You don't come up with anything. Hooks, body, CTAs — written to convert someone scrolling at 11pm into a DM by 11:15.

  3. 03

    Production

    One shoot day per month covers all your content. We direct you on camera, capture B-roll, and handle the entire production. You're done in a few hours, you've got 30 days of content.

  4. 04

    Posting + reporting

    Scheduled, posted, captioned, hashtagged, monitored. Monthly report shows you exactly what worked, what didn't, and what changes for next month.

  5. 05

    Ad management

    Once we know which organic content converts, we put paid spend behind it. Targeting is built around your specific practice area and geography, pixel events tracked, ad sets refreshed every 2 weeks. No black-box agency spending — you see exactly what's working.

  6. 06

    Long-form scaling (YouTube)

    Same shoot day, different edit. We expand your top short-form into case breakdowns, deep explainers, and full Q&A on YouTube. The bonus: YouTube videos rank on Google for years, building an evergreen pipeline while your social media builds heat now.

This works if you're…

  • A solo attorney or partner at a small firm (1–15 attorneys) where you ARE the brand
  • Practicing in a high-intent area: personal injury, family, criminal defense, immigration, employment, estate planning
  • Comfortable on camera (or willing to get there in 2 sessions)
  • Tired of "post more" advice and ready for a real system
  • Located in a metro that can sustain inbound case volume

This is NOT for you if:

  • You're at a 20+ attorney firm with a marketing department
  • You don't want to be on camera at all
  • You're looking for a $500/month "post my stuff" service

Want to see if it'd work for you?

A free 5-minute audit shows you exactly what to fix on your current IG and whether AD Media is the right next move. No pitch.

Why a former TV journalist is building this

Abigail Dye, founder of AD Media

I spent years at FOX learning what makes someone stop scrolling, watch a story, and remember it later. I left in late 2025 to figure out what was next.

What I noticed quickly: lawyers have the most underutilized social presence of any high-trust profession. They have credibility, they have stories, they have the actual answers their clients are searching for. Most of them are posting case-result graphics nobody outside the firm cares about.

Abigail Dye Media LLC exists to close that gap. Not generic "social media management" — actual, specific, lawyer-focused short-form built around the question: "would this make a real person book a call?"

If yes, we make it. If no, we don't.

— Abigail
Founder, AD Media

Have a question first? Send a quick note.

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Common questions

Retainers start from $1,500 a month. Final number depends on production volume and platforms — we'll quote on the call. We don't do 'starter packages.' Too small to deliver real results.

Ready to find out if your IG is leaving cases on the table?

The audit is free, takes 5 minutes, and will give you 3 specific things to fix even if we never work together.